Campaign encourages people to recognise the symptoms of lung cancer and take action early
The NHS South East London Cancer Alliance (SELCA) has launched a new burst of its campaign “It Started With,” to raise awareness of the symptoms of lung cancer and encourage anyone experiencing potential symptoms to speak to their GP practice.
Lung cancer is the third most common cancer in the UK and can affect anyone, regardless of their smoking status. The campaign aims to help people recognise the common symptoms of lung cancer and seek medical advice as early as possible.

Samantha Lewis, Senior Programme Lead for Early Diagnosis at the NHS South East London Cancer Alliance, said: “Early diagnosis saves lives. Through our ‘It Started With’ campaign, we want to empower people to recognise the symptoms of lung cancer and act quickly by speaking to their GP.
“It is important to pay attention to subtle or persistent changes in your health – like a persistent cough or feeling more tired – and get checked.
“By sharing the experiences of patients like Julia, Monia and Shaun, we hope to challenge misconceptions about lung cancer, and encourage others to act promptly when symptoms appear.”
The campaign features patients, Julia, Monia and Shaun, who have all experienced lung cancer. Their stories highlight how symptoms can vary from person to person and why it’s important to recognise potential symptoms and seek medical advice promptly.
Listen to Julia, Monia and Shaun’s stories here.
Why support the campaign?
The campaign aims to remind people that early detection saves lives. If you notice any of the symptoms listed here – even if you think they’re minor or unrelated – don’t wait. Speak to your GP practice as soon as possible.

Find out more
It Started With – lung cancer symptoms campaign :: South East London Cancer Alliance